E Stands For
Non-Profit

E Stands For is a hypothetical non-profit organization that supports women and people with estrogen's mental health. The organization offers connections to health care providers, and aims to educate everyone on mental health. 

As a person who experiences PMDD, this project is one I'm very passionate about. I'd like to see real world advocacy for this!

Branding includes: Logos, Social Media Posts, Brand Identity, Informational Brochures, and Apparel. 

TIMELINE
2 Months, Jan-Feb 2024

MY GOAL
I wanted to make sure the branding was approachable, educational, and strong.
E Stands for advocates for the mental health
of mostly women, but should be approachable for all different genders that need information.
My mission statement is the following: “Estrogen Education Easier” for a reason.
The design of the brand is meant to be accessible mental health education for all.

TOOLS
Adobe Photoshop
Adobe Illustrator
Clip Studio Paint
InDesign

Group of people protesting, some raising fists, holding signs, and wearing glasses, in a crowd.
A poster with a blue background showing a group of women, some with glasses, standing together in the background. The text on the poster reads: 'MISSION' in large red letters, followed by a paragraph describing an organization aimed at raising awareness about women's mental health issues.
Abstract digital illustration of a woman with long hair, depicted in shades of pink, purple, and red, with a dark gradient background.
Educational poster with blue background, large white text reading 'PMDD* HAS TO SHOWN TO BE IN RUN IN FAMILIES', followed by smaller text about becoming educated on premenstrual dysphoric disorder.
Abstract digital art featuring purple and black cloud-like shapes on a light background with a diagonal red gradient at the bottom left corner.
Text on a concrete wall reads: "MENOPAUSE IS HARD WE BELIEVE YOUR PAIN" and "STANDS FOR."
Two women lying in bed; one with dark curly hair, the other with short light hair, looking at a tablet. Black and white photo.
Text in red, purple, and dark blue font on a textured gray background reads: 'E STANDS FOR Estrogen Education Easier'. The website estandsfor.org is displayed at the bottom.
Stylized illustration of two purple hands holding pills on a pink background.
A pink background with white text asking about the meaning of the letter 'E' in a medical context, with a blister pack of pills on the right side.
A poster with the text 'E STANDS FOR Estrogen Education Easier' and the website 'ESTANDSFOR.ORG' at the bottom.
A woman kissing a young girl on the cheek, who is wearing a headwrap and polka-dot shirt, in a close-up black and white photo.
Poster with the text "E STANDS FOR Estrogen Education Easier" and the website "ESTANDSFOR.ORG" at the bottom.
Two young women are hugging and smiling outdoors in a park, with one holding a straw hat that has the word 'Love' embroidered on the brim.
A collection of social awareness images, including a woman and child hugging, a poster about premarstrual dysphoric disorder, a woman kissing a child, a girl holding a hat, a graphic of two hands with pills, and a poster about birth control and depression. A smartphone with an Instagram post from a page called 'estandsfor' is visible, showing posts related to mental health and women's issues.
A person with short curly hair, glasses, tattoos, and wearing a dark blue T-shirt and jeans, standing outdoors with a building and trees in the background.
Two women standing close together against a beige wall, smiling at each other. They are wearing sunglasses and casual clothing, one in a plaid shirt over a T-shirt and the other in a leather jacket over a T-shirt.
A woman with curly black hair in a high puff, wearing a navy blue long sleeve shirt with white text that reads 'Estrogen Education Easier' on the back. She is outdoors with a blurred background of green trees and orange flowers.
A brochure with information about estrogen and women's health, featuring a headline that says 'You aren't alone! We feel it too.' and images of women at a rally and a girl resting.
A person holding a pamphlet or brochure with text and images on a purple background.
Two professional identification badges, one blue and one pink, labeled "Certified Counselor" and "Certified OB/GYN", with photos of women attached, hanging on a light-colored background.