Seouled Fusion Kitchen

Kendrick Williams and Rai Ji-Young don't just feed ya, but give an experience through soulful, incredible food. Having fed their community for 15 years and every meal cherished, they knew it was time to go bigger. 

Seouled is a fusion restaurant created by the love of two cultures, coming together in one of a kind ways. Whether you're here for a savory, crispy plate of gochujang wings or warm, soft peach cobbler, these two are here to feed ya!

TIMELINE
2 Mouths, Jan-Feb 2024

MY GOAL
I treated this project as a real client, developing every major branding asset from logos, to-go packaging, brand identity, menus, and even apparel. I wanted this restaurant to feel at home with similar fooderies in the DC/NOVA area.

TOOLS
Adobe Photoshop
Adobe Illustrator
Clip Studio Paint
InDesign

Logo for Sequelled Fusion Kitchen with a broken chopstick and a flame.
Logo of a restaurant called 'Seoul-Fed' with a stylized BBQ skewer with flames on the right side
Logo for Seoul-ed Fusion Kitchen with the text styled in orange on a blue background.
Pattern of line drawings in orange on a beige background, featuring wine glasses, fish, garlic, peppers, chili peppers, flames, and text related to a kitchen. The words include "The BBQ," "Sauces," "Fusion Kitchen," and "Kitchen."
A menu from Seouled Fusion Kitchen featuring sections for starters, soups, mains, sides, and desserts with various Korean-inspired dishes listed.
A restaurant menu on a table with a glass of water with ice, a small dish of soy sauce, and wooden chopsticks resting on a round wooden plate.
A person with red painted nails holding two beige chopsticks with red tips, and a business card that reads 'SEOULEDUCATION FUSION KITCHEN' in black and orange text.
A bowl of noodle soup with sliced meat, a boiled egg, and green herbs on a menu with chopsticks on a pink speckled countertop.
Young woman with long hair wearing a cap and a T-shirt with the text 'Seoul Ted Fusion Kitchen,' jeans, and pink striped slippers, standing in a restaurant with modern lighting and furniture.
A young man with dark hair and tattoos on his arm, wearing a black T-shirt with 'SEOUL' printed on it, stands in a warmly lit restaurant or cafe with wood accents and patterned carpet. He has a watch on his wrist and a ring on his finger, and is looking slightly to his right.
A menu with images of Korean dishes: BBQ Platter with sliced steak, rice bowl with vegetables and eggs, and Korean fried chicken with green onion and sesame seeds.
Assorted chopsticks in colorful paper sleeves on bamboo place mat against a white background.
Top-down view of Asian cuisine takeout items including a menu, a box of fried chicken, a bowl of ramen, a business card, and chopsticks on a gray surface.
View through a window showing a sign for a fusion kitchen, with outdoor seating and greenery visible outside.
A illuminated sign on a building reads 'Seoul'ed Fusion Kitchen' with a silhouette of a fish and chopsticks. The building has ornate architectural details and blue string lights.
Text on blurred background reads 'Sarange. Ayy!!' in large white font, with Hangul characters below.